The Best Day to Buy Airline Tickets
For some time, it has been thought that the best day to buy airline tickets is Tuesday. A recent analysis by the Airline Reporting Corporation (ARC) that handles about 1/2 of all tickets sold looked at a 19 month period which ended in July of this year and found that the best day to book airline flights for the lowest price is actually Sunday and the second lowest prices are found on Saturday. This is highlighted in a recent article in the Wall Street Journal. This is attributed in part to social media with airlines offering discounts to leisure travelers who will be looking to book travel on the weekends. Business travelers typically book their tickets during the work week and are not as concerned about the price of the tickets. Airline executives say that they still send out emails, etc. with sales on Tuesdays after they have analyzed the weekend sales data so Tuesdays are the busiest time to book domestic flights and the cheapest day of the work week for fares.
The ARC analysis also showed that the best time to buy domestic trips was 57 days before the trip but this can vary by airline and is definitely impacted if the planned trip is during a holiday period. For example, February vacation week for the Northeast is a very busy time to book travel to Florida so trips during this time period should be booked early.